A JW Marriott Hotel for Clearwater Beach, Florida?

News from West Florida. Tampa Bay is slated to get its first five-star hotel (a JW Marriott) as a $100 million project—four years in the making—is coming to fruition. According to The Tampa Bay Times, sales recently began for 36 furnished JW Marriott Residences presiding on the top four floors of the future luxury hotel.

With 166 guest rooms, the hotel would replace the DreamView Resort at 691 S. Gulfview Blvd, owned by Enchantment LLC. The affiliation with Marriott International, the world’s largest hospitality company, would up the luxury quotient in Clearwater Beach.

If all goes according to plan, the construction could begin this fall after the existing hotel is razed. With 15 floors, the new building will offer sweeping views over the 300-foot private beach and the Gulf of Mexico beyond. Facilities would include an infinity pool, a number of outdoor decks, a Spa by JW, and two restaurants: one channeling Nobu with Peruvian-Japanese style cuisine, while the other will resemble Burlock Coast Seafare & Spirits in Fort Lauderdale.

The Tampa Bay Times reports that this is a “time of unprecedented hotel activity in the Tampa Bay area” with “Opal Sands and the Wyndham recently opened on Clearwater Beach, and at least 27 other bay area hotels, including several upscale ones, are planned or under construction with a total of 4,000 rooms.”

The five-star hotel in Clearwater Beach would join two other JW Marriott properties in the state—located in Orlando and southwest Florida (the new JW Marriott Marco Island Beach Resort).